Introdution
The use of technology as a new business idea to improve health of people remotely in UK. The technology is based on augmented reality that provides visual features with the detailed information for the therapy. It is a software linked with visual devices that helps to provides videos and detailed information about the things.
- Technology integration within new business products or services to improve health service remotely is the major example of innovation.
- Augmented reality therapy (ART) is a new business and it is forecast on offering physical therapy sessions remotely.
- ART helps to improve patient’s injuries through functional posture and movements and relief from pain and educate them a new way of improving health issues and educate them with a new method.
Business Idea & Innovation
ART provides the gamification features that helps to enhance the overall motivation of the users. The overall performance of the users can be analyzed critically in the smart system and the users will get real time feedback regarding their overall progress and performance. The integrated technology will offer a stable network Reliance environment for physical therapy sessions.
- The main business idea is related to offering an AR-powered platform which will include remote physio therapy sessions.
- Users will be able to customise their exercises and they will get real time feedback.
- The new business will integrate the platform in wearable smart devices and it will help customers to track their overall progress.
- AR will also provide proper gamification features to make it user friendly and boost the motivation towards exercises.
Uniqueness of the Business
For different types of injuries, patients require the specialist therapy but ART will overcome the barriers and can provide different therapy to all patients through the use of one technology device. It is difficult for a small healthcare centre to hire numbers of therapist. ART makes us possible to provide therapy even during humanitarian disaster and war, where therapists are nor easily available. Like there is issue going on between GAZA and Israel where we can facilitate our services. The device provides session with detailed information.
- The main USP (Unique Selling Point) of the new business is its personalised therapy sessions.
- In case of emergences where therapist are personally not available like during war, humanitarian disaster .
- Developing products or services according to the individual requirements as well as preferences of users can provide significant success (Gupta and Ramachandran, 2021).
- The AR application will display multiple virtual targets on the environment and it will encourage users to maintain their balance as well as performance.
- The application will be easily accessible reducing barriers to healthcare.
Linking with UN's Suatainable Goals
The new business idea is linked to the sustainable goals of the UN number 3 good health and well-being.
- SDG 3 highlights the overall requirements of healthy living and wellbeing of individuals from all age groups (Sdgs.un.org, 2024).
- ART is focused to reduce the health care related barriers and ensure the accessibility of physiotherapy within individuals from different regions and age groups and it is linked to SDG 3.
- SDG 9 is focused on developing effective infrastructure and promoting the concept of innovation (Sdgs.un.org, 2024).
- It indicates that innovation is directly linked to the concept of economic growth and it can significantly improve the overall living standard of individuals.
- The product of ART is highly dependent on innovative infrastructure and the innovative nature of this business can significantly enhance the overall quality standard of living and it can promote economic growth.
Competitor Analysis
No other business organisations in the UK are currently offering augmented reality-based physiotherapy sessions to the users. It is one of the most unique business ideas and it can be effective to generate a positive attraction within the target audience. But it might be competitive factors to the physical therapist and telehealth service providers in the UK.
- There are numerous business organisations which are offering mobile application-based health related services in the UK.
- The telepathy health services and even the physical therapist takes it as competitive factors.
- More than 327000 health apps are recently available in the UK and many of these applications are directly linked to the concept of physiotherapy practice (Csp.org.uk, 2024).
- Goniometer, ICD10 Consult, Fit are some examples of popular name in the application based physical therapy solutions (Until.co.uk, 2024).
Market Analysis
The overall number of the employed physiotherapists within the UK has increased significantly in the recent time period. It highlights that the overall popularity and requirements of physiotherapists is increasing day by day. It is a major responsibility for the brand to include effective marketing campaigns and strategic directions to gain the overall attention of its target audience. Understanding the pain points and requirements of the potential users is highly important in this aspect. The marketing campaigns of the business organisation should be developed to increase awareness within the target audience regarding the actual implementation and benefits of AR based physiotherapy stations.
- AR can be utilised to enhance the instructiveness and engaging characteristics of the therapy sessions
- There were more than 66000 physiotherapists within the UK in 2023 (Statista.com, 2024)
- Nearly 5% of the total population of the UK mentioned that they visit occupational or physical therapist at least three times per year (Statista.com, 2024).
Target Market
Demographic segmentation strategy can be used to recognize the actual requirements of the selected target audience. The new business will target all aged patients from both remote regions and urban regions in the UK. It provides services where there are lack of therapist. People at disaster, war, remote areas who are healing from injuries are the main target. People even can buy ART for regular exercises, that helps for smooth functioning of body and heals from mental stress as well.
- Every individual who are recovering from injuries or surgeries will be the main target audience for this brand.
- Rural area where therapists are not available.
- This brand will also target the individuals who have chronic health issues and require continuous physical therapy.
- The application has the unique advantage to offer virtual guidance to the users for performing the exercises appropriately.
Risk Identification
Generating trust within the target audience regarding the overall benefits and effectiveness of the product will be a major challenge for the business organisation. It requires heavy investment for production and specialized technology manpower that leads to high cost of product value. People of old age, illiterate people and less technology friendly people might feel difficult to adopt.
- Maintaining privacy of sensitive health related data can be challenging for the business organisation
- Trained manpower for operations and maintenance can be challenging task.
- High cost of affordability to the users.
- Adoption of technology barriers to older populations and less tech-savvy individuals.
- Adaptation rate of AI technology is limited within the UK and people might have resistance to establish proper trust on the compatibility as well as reliability of AR technology.
Risk Mitigation
Physical presence of a brand can be helpful to generate trust within the target audience. The business organisation needs to hire highly established and skilled security experts to ensure the overall privacy related elements for the new business. There are many successful Augmented Reality Software used for brain and heart surgery so the issues related to trust on technology can be solved. It provides the detailed information through sound and written form to make user friendly.
- Compliance with healthcare data regulations and secure storage of patient data.
- Continuous testing and improvement of AR software partnering with reliable tech providers.
- Public literacy and outrage program about AR technology
- With the mass production of ART the price will decrease and also the different styles of product with cost affordability will be produced.
- Public literacy and outrage program about AR technology.
- AR is the most genuine software used for heart operations, brain operation on critical issues with continuous improvement in results.
Business Executives
ART is a new business idea so it will be executed and made with the proper assistance of healthcare providers. And the number of productions will be based on the clients feedbacks. It will be easily accessible to the remote health areas of UK. The sell will be done through partnership with healthcare institutions and even directly to the customers.
Phased rollout strategy:
- Pilot testing with select healthcare providers.
- Scaling up based on user feedback and outcomes.
- Increase in production with the result.
Marketing and Outreach:
- Partnering with healthcare institutions and insurers.
- Direct-to-consumer marketing highlighting benefits and accessibility.
- Easily accessible to every remote area.
Conclusion
The new business idea has the potential to fill this market gap through an innovative product and provide health services to the individual.
- ART is planning to integrate physiotherapy sessions within AR technology.
- The new and innovative business idea can get significant success enhancing patient safety within the UK business market.
- Individuals from remote regions generally get challenges to access the best healthcare services.
References
- org.uk, (2024). Apps and web-based interventions. Available at: https://www.csp.org.uk/professional-clinical/digital-physiotherapy/apps-web-based-interventions [Accessed on 30.07.2024]
- Gupta, S. and Ramachandran, D., (2021). Emerging market retail: transitioning from a product-centric to a customer-centric approach. Journal of Retailing, 97(4), pp.597-620.
- un.org, (2024). Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. Available at: https://sdgs.un.org/goals/goal9 [Accessed on 30.07.2024]
- un.org, (2024). Ensure healthy lives and promote well-being for all at all ages. Available at: https://sdgs.un.org/goals/goal3 [Accessed on 30.07.2024].
- Statista.com, (2024). Annual number of physiotherapists in the United Kingdom (UK) from 2010 to 2023. Available at: https://www.statista.com/statistics/318906/numbers-of-physiotherapists-in-the-uk/ [Accessed on 30.07.2024]
- Statista.com, (2024). Number of practicing physiotherapists employed in the United Kingdom (UK) from 2000 to 2021. Available at: https://www.statista.com/statistics/473190/physiotherapist-employment-in-the-united-kingdom-uk/#:~:text=Overall%2C%2019%20percent%20of%20those,at%20least%20once%20a%20year. [Accessed on 30.07.2024]
- Until.co.uk, (2024). Best Apps For Physiotherapists. Available at: https://www.until.co.uk/journal-posts/best-apps-for-physiotherapists [Accessed on 30.07.2024]